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Price snapshot
Published price
Free basic tier; new Premium subscriptions listed at $79.99/year and Lifetime at $299.99, with promotional and app-store pricing that may vary
Source: Lose It official websiteWhat to verify
- Re-check the final Premium annual price, Lifetime price, promotional discount, trial terms, and renewal terms immediately before publication.
- Re-check which barcode, voice, photo, nutrient, integration, meal-target, and reporting features are free versus Premium on both iOS and Android.
- Re-check the Apple App Privacy and Google Play Data Safety labels for changes to tracking, collection, sharing, encryption, and deletion disclosures.
- Re-check the current Lose It privacy policy, especially advertising uses, health-data handling, opt-out rights, retention, and exclusions for Google Fit or Health Connect data before publication.
Review overview
Lose It fits adults who want an approachable calorie and weight log, but its estimated targets, uneven food data, paid feature gates, and advertising-related privacy practices limit how much confidence you should place in its numbers.
Last checked Jul 5, 2026
Price snapshot: Free basic tier; new Premium subscriptions listed at $79.99/year and Lifetime at $299.99, with promotional and app-store pricing that may vary
What Lose It does
Lose It is a food, calorie, activity, and weight tracker built around a daily calorie budget. You enter information such as your age, height, weight, activity level, and goal; the app then calculates a suggested budget. Its free basic features include calorie tracking, a weight-loss plan, charts, and community tools. The current store listings support iPhone, iPad, Apple Watch, and Android, while the website provides account management and data-export functions. This basic loop is Lose It’s main strength: you log meals, review what remains in your budget, and watch trends over time. That can make portions, repeat meals, and eating patterns easier to notice than relying on memory. The experience is less suitable if you want a structured clinical program, ongoing professional coaching, or a detailed explanation of why your weight changes. Lose It organizes the information you enter; it does not independently verify everything you eat or measure your metabolism. Its calculated budget should therefore be treated as a starting estimate. Medication, medical conditions, sleep, stress, hormones, and other factors can affect weight. CDC guidance describes weight management as a broader pattern involving nutritious eating, activity, sleep, and stress management.
- Core free tools cover food, calorie, weight, and activity logging.
- Mobile apps are the primary experience; the website retains account and export functions.
- The generated calorie budget is an estimate, not a personalized medical assessment.
Standout features and practical limits
Lose It’s standout quality is speed. Searchable foods, saved meals, recipes, paid barcode scanning, and paid voice or photo logging can reduce the effort required to maintain a daily record. Premium members can also create nutrient targets, connect supported fitness services, and receive insights based on logged behavior. However, faster entry does not guarantee accurate data. Lose It says its database combines USDA records, member-created foods, barcode submissions, and entries verified by its own team. Member and barcode information can be incomplete, entered incorrectly, or left outdated when a manufacturer changes a product. Verified foods carry a green checkmark and can be filtered, but even verified records can require correction. Compare frequently eaten packaged foods with the current Nutrition Facts label and confirm the serving unit before adding them. Voice and photo tools should receive the same scrutiny because identifying a meal does not establish its exact ingredients, portion, or preparation method. The app can also log metrics such as blood pressure, glucose, cholesterol, and—in Premium on iOS—GLP-1 medication doses and modeled medication levels. These consumer logs and estimates are not diagnostic measurements. They should not determine medication, diet, or treatment changes; those decisions belong with a licensed clinician who understands your health history.
- Verified-food filtering helps, but database records are not uniformly reliable.
- Photo and voice logging trade some precision for convenience.
- Health and medication graphs are organizational tools, not clinical decision systems.
The check we would not skip
Calorie budgets and AI-generated food estimates are estimates, not diagnoses or individualized treatment plans.
Privacy and who it fits
Lose It can hold sensitive information, including birthdate, sex, height, weight, food and drink details, meal photos, exercise, health interests, device identifiers, approximate location, searches, and app activity. Its June 2026 privacy policy says information may be used for service operation, personalization, analytics, artificial-intelligence training, marketing, and interest-based advertising. The policy also describes sharing personally identifying information with advertisers, business partners, service providers, and analytics companies, plus licensing segments of user information to third parties. It specifically excludes data originating from Google Fit—and, in one targeted-advertising disclosure, Health Connect—from certain sale or sharing practices. Store labels add useful context: Apple says contact information, identifiers, and usage data may be used to track you, while Google Play says the app may share personal information and device IDs and collect health and fitness data. These labels are developer disclosures and may vary by platform, region, age, and features used. Lose It provides a privacy portal for access, correction, deletion, and applicable opt-out requests. A full account-history export is available through the website. Lose It fits you if routine self-monitoring feels useful and sustainable. Look elsewhere for professional nutrition therapy, clinical monitoring, minimal data collection, or support with restrictive or anxiety-producing tracking. Stop and seek qualified help if logging encourages extreme restriction or worsens your relationship with food.
- Review the full privacy policy as well as your platform’s store label.
- You can request a data copy or deletion through Lose It’s privacy portal.
- Privacy-conscious users may find the advertising and analytics disclosures too broad.
More questions and context
Common questions
Is Lose It free?
Yes. Its basic tier includes calorie, food, exercise, and weight tracking. Barcode scanning, advanced nutrient goals, photo and voice logging, integrations, and several planning or insight tools are currently presented as Premium features.
Is Lose It Premium worth paying for?
It may be if barcode scanning, custom protein or fiber goals, device syncing, meal targets, or advanced insights will meaningfully improve your routine. Basic calorie awareness may not require Premium.
Are Lose It’s calorie and food numbers accurate?
Treat them as estimates. The database includes USDA records, member submissions, barcode entries, and Lose It-verified foods. Check serving sizes and compare packaged foods with their current labels.
Educational content only. Do not use this page as medical advice or as a substitute for a licensed clinician, pharmacist or insurer reviewing your situation.
Related checks
Sources and what to verify (6)
Sources
- Lose It official website
Official product homepage.
- Lose It on the Apple App Store
Consulted for supported Apple platforms, free and Premium features, in-app purchase listings, renewal language, and Apple privacy disclosures.
- Lose It on Google Play
Consulted for Android availability, free and Premium features, advertising, and general data-safety disclosures.
- Google Play data-safety details
Consulted for developer-reported collection, sharing, encryption, and deletion practices.
- Lose It privacy policy
Consulted for collected data, advertising and analytics uses, third-party sharing, retention, health-data disclosures, and privacy rights; last updated June 24, 2026.
- Lose It membership pricing update
Official support source for the $79.99 annual and $299.99 Lifetime prices.